1. SEO isn't for my type of business, or industry - you may be driving traffic to your blog or website from other channels; FB, Instagram, etc. and you might think organic website traffic doesn't matter to you, but unfortunately, we cannot be 100% dependent on an app "to keep us in business", especially when that app could disappear tomorrow. 

  2. Content as is = SEO - unfortunately, it's not enough to just have a web page, landing page, or high quality images. You have to spend the time describing the images and content using alt tags/text, titles, and descriptions on the backend of your website builder.

  3. Lots of pages on your website = SEO - same thing as above. Just because you have the "content" won't mean anything unless you're optimizing the content so that your audience can find you, and that they're getting the best user experience once they get to your website.

  4. I only need to utilize SEO when I first launch my website - SEO is a consistent practice, and although you may have a one of a kind product, service, or blog - consider how many people are launching businesses, blogs, and domains on the daily.

  5. SEO is something I should let my IT/tech person handle - practicing SEO on your website can actually be simple - think about who it is that you want visiting/finding your website, brainstorm all of the things that that person enjoys doing, is already showing up for online, and then take those keywords that are describing what that person is interested in and put those in the backend of your website.

  6. Google search rankings is what really matters aka getting on the first page of a Google search result - nowadays showing up on first page of Google isn't as important as it used to be. Think about when you do a google search - odds are you scroll past the first few results, or even pages. 

  7. Images on your website will drive traffic themselves - alt tags are necessary because Google isn't quite sophisticated enough to view your images like humans do, make sure every single image is optimized with alt tags, text, title, and description - when applicable. 

  8. SEO only matters for desktop versions of your website - mobile use overtook desktop use in 2016, and it isn't stopping. Bottom line - you need just as stellar of a mobile version of your website as you do desktop.

  9. I don't need internal links on pages and blog posts - why wouldn't you want to keep someone on your website for longer? bounce rate - aka the amount of time it takes someone to bounce off a webpage, is something Google keeps track of. If people are visiting your website and bouncing from it quickly, Google assumes that page is no longer relevant for the search term that brought the user there. Also, internal links = a way to utilize a keyword and link in one. 

  10. Having a secure website doesn't matter - I'm referring to having the https before your domain. Google recently announced that they would be labeling websites that did not have the https before the domain as "not secure", and making them inaccessible when typed into the search bar.

  11. You should only use exact match keywords - Google now has a better understanding of context and relevance - so you no longer need to add in the phrase "what do I wear to NYFW" in your alt tags or in excess throughout a blog post.

  12. Using a "what is my google search ranking" or "what is the speed of my website" search is accurate - it's not. The best way to find out where you rank, and what speed your website loads at? Sign up for Google Search Console Platform, and give yourself a SEO audit. 

  13. And my favorite one to bust through: SEO is confusing, there's no way I'll be able to understand it - this one totally ties into everything that I mentioned above, because I do think acronyms have a way of putting fear into us before we know what it stands for. Overall, SEO is the answer if you want to grow your blog, or business, organically, and continuously. It's just going to take some time, and learning, to do so.